Inspired by their signature red, we conceptualized this anthemic world to anchor the Ray-Ban Reverse capsule campaign. Collaborating closely with the talented set designer Thomas Thurnauer and the one and only cinematographer, Pete Konczal, we created a dynamic world where two legends unite: Lenny Kravitz and Ray-Ban. This project seamlessly integrates stills and motion to forge a powerful connection.
Campaign Video
Challenge
Ray-Ban and Lenny Kravitz came to our studio to craft the visual identity for an exciting new signature line. This groundbreaking partnership needed a creative collaborator to help tell the story of this first-ever celebrity collection, blending the timeless allure of Ray-ban with the iconic style of Lenny Kravitz.
Solution
Seliger Studio assembled a team of industry-leading creative talent to craft a poetic brand narrative that honors the iconic legacies of Ray-Ban and Lenny Kravitz. Together with Mark, our team developed a sophisticated creative concept that seamlessly blends both still photography and film for the global launch of this remarkable partnership.
Campaign Stills
