Ray-Ban Aviator’s 75th Anniversary
Seliger Studio collaborated with Ray-Ban to celebrate the 75th anniversary of the debut of their aviator sunglasses. Created by Marcel Worldwide, the campaign comprises seven photographs each focusing on a different decade in Ray-Ban’s history.
The stories behind each of the images were inspired by real-life legendary personalities who made history by achieving social changes, from pilot Raymond Swalley to writer Taylor Mead and musician Norman Blagman. Costumes were designed by Oscar-nominated Arianne Phillips.
As with previous campaigns, each ad carries the message ‘Never Hide’ and aims to show how Ray-Ban wearers stand out from the crowd.
Challenge
Marcel WW sought a creative partner to execute Ray-Ban’s largest ever global campaign, celebrating the brand’s 75th anniversary. This project was highly technical and ambitious in scope, requiring a photography team adept at managing large groups and complex sets.
Solution
Seliger Studio collaborated closely with the Creative Team at Marcel WW to enhance this incredible concept. Our studio managed the casting, production, and shooting to create this timeless, award-winning campaign.
