Nochaluna Sotol Launch Campaign
Teaming up with Lenny Kravitz in Chihuahua, Mexico on his latest venture Nocheluna Sotol, I had the honor of capturing the complexity of this rare and resilient spirit. My good friend, Antonio Navas, led the creative with an amazing story built around the Sotol plant and the Mexican earth. And the brilliant and renowned DP, Igor Martinovic, captured the beauty of the desert like no other.
Campaign Video
Challenge
Nocheluna and Lenny Kravitz came to our studio to create the visual identity for the launch of a new spirits brand. Seeking a creative partner to tell the story of this relatively unknown spirit and to marry the magic of its makers and partner/brand ambassador Lenny Kravitz.
Solution
Seliger Studio created a team of industry-leading creative talent and brand narrative that was poetic and paid tribute to the makers of this new Sotol spirit. Spending several days in the deserts of Mexico, Mark and team delivered a series of short films and images to launch the brand.
At night, the desert really comes alive and the Dasylirion plant thrives. Watching this labor intensive process, which is distilled twice, is one of the most pure experiences I’ve ever had the pleasure of witnessing — and tasting. The good folks of Chihuahua and the team led by Don LaLo helped make this an extra special project.Â
Campaign Stills
