Lee Originals Launch Campaign
This campaign for Lee, the iconic American denim and apparel brand, celebrates the brand’s long-standing, trailblazing spirit. Seliger Studio collaborated with costume designer and stylist Arianne Phillips to create a campaign centered around those who forge their own path.
Working together with Lee was a perfect combination of modern and legacy. The cast, including industry powerhouses Levi Dylan, Quannah Chasinghorse, Haden McKenna, Kenya Kinski-Jones, and Annahstasia Enuke, were picked because of who they are and their reflection of personality and style. The idea was to find a common thread in composition and let these amazing people take it from there.
Campaign Video
Challenge
LEE wanted to re-launch the brand in the US market with a campaign celebrating its iconic history in denim and fashion.
Solution
Seliger Studio assembled a creative team to develop a visual brand language and cast of characters with original stories to tell. We brought together a collection of industry-leading creative talent to launch the campaign.
Campaign Stills
