Several years ago I wandered into KITH on a Sunday after having breakfast at my favorite go-to at the time, NoHo Star. That’s when I first discovered the brand and its super cool collaborations.
This hotly anticipated campaign was a creative collaboration between the studio and KITH’s founder and creative director, Ronnie Fieg. It was an honor to work with one of the most inspiring designers and creatives I’ve ever teamed up with.
Challenge
KITH needed a creative partner to propel the launch of their new fall collegiate collection in a big way. Our challenge was securing unexpected talent and creating a story that would gain traction on social media.
Solution
Seliger Studio delivered by building a world where both Jerry Seinfield and KITH, two pop-culture icons from different generations, seamlessly co-existed. This unique collaboration set the tone for one of the most talked about campaigns in years.
Concept to Execution in 4 weeks
Outcome
8 billion earned impressions
“What’s the deal with streetwear?”
Response
Highsnobiety, CNN, Esquire, Complex, People, Good Morning America, Drew Barrymore Show, WWD, KITH
“Seinfeld’s shots became the most buzzed-about KITH campaign in years, despite previous heavy-hitting guest stars like Steve Buscemi and MA$E.”
Behind The Scenes
