Over the last 7 years, Mark worked on an unexhibited portrait project called “Isolation”, featuring a series of one-minute films cast to match the artist with the storyline. Upon sharing the series with Carisa Janes, the creator and CEO of Hourglass Cosmetics, we collaborated on an idea to expand the series into a campaign for cruelty-free products.
In the first campaign, titled “Eye to eye”, Mark cast Julia Dunstall as the subject. We found a small horse ranch in LA and, with a very small crew, we had our campaign in a day. In our second iteration, we photographed four models in a single day, each with a different horse. We shot stills in tandem with motion, and used the footage to include the new cast in the original film.
Later, we echoed the campaign in social media with stills of influencers at home eye to eye with their pets. This led to the start of a new paradigm for Hourglass.
